Facilitating Market Entry for Technologies
in Rural Health
– An ICTPH Strategy Paper
Neil Parikh, ARIJIT SARKAR
Value proposition
A number of PCDs are available that meet the basic requirements of low cost, easy to use, and satisfactory quality to be used in rural settings. The products are being procured in large quantities for other global health settings, but have yet to successfully penetrate the Indian rural market. After a thorough analysis of the barriers to adoption which is highlighted in this report, ICTPH is well suited to address these gaps through a broad array of services including market entry consulting, regulatory navigation, field testing through contract research organization model. In a general sense, ICTPH can be a market entry vehicle by leveraging its public health knowledge and clinic infrastructure, thereby providing services that would be aligned with its established core competencies. In addition, ICTPH has the ability to gain implicit trust in its public health motives by being a non-profit organization. Given the growing market size for rural healthcare, ICTPH has a unique opportunity to pursue a sustainable strategy in which revenue can be generated and its public health ambitions can be furthered.
CRO value proposition
Given the research-oriented nature of the organization, the projected infrastructure including clinics and e-capabilities, the overall institutional goals of developing technology for public health, as well as the general support for rural validation studies, ICTPH should outfit its sites with Contract Research Organization capabilities. The outfitting would come at a minimal incremental investment, as the majority of the capital expenditures would already be in place as part of the clinical infrastructure. Further, the organization will have access to innovative technologies which serve the dual role of positive public relations in the community and the ability to evaluate for possible adoption of such technologies into the clinic. Finally it could serve as an inroad with Ministries of Health, other government agencies, and national disease programs if our services could be used for their on-going research and epidemiological activities.
Consulting services value proposition
As ICTPH builds its own capabilities in technology development, a majority of these capabilities can help to address the gaps in technology development that other organizations face. Given the end goal of improving health delivery, ICTPH could offer its competencies via a consulting model for outside organizations. By doing so, ICTPH will grow its network, generate revenue with modest incremental cost, be introduced to new concepts potentially relevant to ICTPH clinics, and strengthen its credibility in the public health landscape.
| « Previous Section: Market Size | Next Section: Point of care diagnostics landscape » |